Small Business Essentials

This book is designed for small business owners who want to understand how cashflow works within their business.  It also provides useful tips and strategies for small businesses about sales and marketing.


Written in an easy-to-understand style, each chapter is less than 2,000 words and contains no industry jargon.  It contains 2 sections.  The first 7 chapters are dedicated to cashflow.  The last 7 chapters explore sales and marketing.


The chapters in the book cover the topics of:

1. Business and Commercial Finance

2. Risk

3. Flawed Logic

4. Driving the Application

5. Servicing

6. Financial Statements

7. Important Financial Ratios

8. Features, Attributes and Marketing

9. Customer Personality Styles

10. The Six Steps of Selling

11. Objection Handling

12. Receiving and Delivering "No"

13. Value Creation

14. Measuring Success