Social Media Field Guide

Another book about social media? Nope—Social Media Field Guide: A Resource for Graphic Communicators is just for you, the graphic communications professional. 

Whether you’re already dabbling in social media, consider yourself an expert, or are wanting to dip your toe in the pool to get started, this not-too-technical, action-oriented primer has something for everyone. Look inside for: 


• A basic overview of the social media universe
• Approaches for customer engagement through social media
• Information about available methods and tools
• Insight as part of the 91% of leading printers who recognize social media is not going away
• Potential company direction and strategies
• Guidelines and focus for your company’s marketing strategy
• Practical applications that will solidify your presence in social media
• Help to clarify your path in the online world of social media 

Julie Shaffer is Vice President, Digital Technologies, and Mary Garnett is Executive Vice President at Printing Industries of America.