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Publisher Description

Build a relationship with your customers and close the sale more surely.

The Socratic approach respects the power of the customer. The customer has the need, the power, and the decision-making authority. Socratic Selling shows you how to access that power, to cooperate with it, and to make it work for you.

Inside you will discover how to:



Open a sales dialogue dynamically, so that you and your customer go right to the heart of the matter

Guide the dialogue through a discovery of needs and needed decisions

Negotiate objections, and close effectively

Uncover the motivators that move sales to more predictable closure

GENRE
Business & Personal Finance
RELEASED
1995
August 22
LANGUAGE
EN
English
LENGTH
228
Pages
PUBLISHER
McGraw-Hill Education
SELLER
McGraw-Hill Global Education Holdings, LLC
SIZE
1.3
MB