Stars and Mobilization in South India: What Have Films Got to Do with It?(Essay‪)‬

INTRODUCTION: WHY TELUGU CINEMA? The cinema in India is characterized by the complex if tenuous linkages between film viewing and a range of other publicly staged activities that include participation in conventional political activities. Film stars today are a considerable presence in election campaigns. However, it is only when we shift our focus to south Indian cinemas that we can tell the difference between the overall trend to buttress political parties with charismatic figures drawn from various walks of life (cricket players, television personalities, singers) and the considerably longer history of the film star's imbrication with mobilization.