• $20.99

Publisher Description

What enables businesses to succeed over the long haul and through changes in markets and technologies? Drawing on 30 years' research into some of the world's most successful companies - Microsoft, Apple, Intel, Google, Toyota - Cusumano distils six fundamental principles to equip businesses to survive and thrive in today's rapidly-changing markets.

GENRE
Business & Personal Finance
RELEASED
2012
July 19
LANGUAGE
EN
English
LENGTH
400
Pages
PUBLISHER
OUP Oxford
SELLER
The Chancellor, Masters and Scholars of the University of Oxford trading as Oxford University Press
SIZE
10.3
MB

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