Storytelling
Bewitching the Modern Mind
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- $13.99
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- $13.99
Publisher Description
The narrative spell cast over politics and society
Politics is no longer the art of the possible, but of the fictive. Its aim is not to change the world as it exists, but to affect the way that it is perceived. In Storytelling Christian Salmon looks at the twenty-first-century hijacking of creative imagination, anatomizing the timeless human desire for narrative form, and how this desire is abused by the marketing mechanisms that bolster politicians and their products: luxury brands trade on embellished histories, managers tell stories to motivate employees, soldiers in Iraq train on Hollywood-conceived computer games, and spin doctors construct political lives as if they were a folk epic. This “storytelling machine” is masterfully unveiled by Salmon, and is shown to be more effective and insidious as a means of oppression than anything dreamed up by Orwell.
PUBLISHERS WEEKLY
Salmon (Verbicide), a columnist for Le Monde, makes a riveting case for how public relations (or more euphemistically, storytelling) has come to dominate statecraft and business in the West. He traces the political uses of narrative to the end of the 20th century, when the declining value of branding led to product narratives taking priority over logos a practice made ubiquitous by a generation of Orwellian management and political gurus who recognized how appropriate narratives could increase efficiency and even legitimize various questionable practices. Attributing the success of these techniques to a hunger for stability in a postmodern era where grand narratives have collapsed, the book examines the cozy relationship between modern politics and storytelling, where personal narrative trumps policy and movie makers advise politicians on possible terrorist plots. Despite the value of his insights, the author's claims about the novelty of such practices are questionable, as he ignores the long history of propaganda and public relations. Furthermore, the current religious climate in the U.S. alone suggests that grand narratives are a long way from collapsing. The story of storytelling needs to stretch far beyond the recent past.
