Strategic Management

Over the years I watched many work of arts take place and saw how those concerned took care of their problems. There I realized that management is truly an artistic work. A case in point: In the city of Calabar in the Cross River State of Nigeria, there was a tailoring company that employed only men, but the irony is that they made womens dresses. There were other womens tailoring companies managed by women, but for some reason, most women preferred buying from the only tailoring company managed by men in the city of Calabar.

During the companys general meeting, an employee stood up and asked the company to employ a few women in the interest of progress. Many employees objected to the request that women be asked to come forward and fill out forms and be subjected to the same rigorous interview as any qualified candidate who wants to be employed; they suggested that the company may be moving toward the production of substandard dresses. The author of the idea refused to take no for an answer, because the management always turned down women candidates. A few months later, the president and the chief executive officer (CEO) joined the crusade of employing women.

Months after the president and CEO joined in, two women were employed, and they brought in their own fresh perspectives, including dresses for big women (whom they never called fat women). About ten years later, there were more than seven branches of the company, most of which were managed by women. I think life itself is a container of arts and strategies.

This book is made up of cases, artistic expressions, and strategic maneuverings to enable my readers to understand the core concepts of effective management.