Sturgis 70th Anniversary

Sturgis is not only the biggest motorcycle event, it’s also the oldest. The year 2010 marks the 70th anniversary of this uniquely American event.

The Sturgis 70th Anniversary book captures both the history of Sturgis past, and the energy and electricity that is Sturgis now.


The Black Hills are even older than Sturgis. The History section starts with the hills, the earliest inhabitants, and then describes how a camp out in the back yard of the local Indian Motorcycle dealer grew into an event that attracts upwards of half a million motorcycle riders.


More than just a biker party, Sturgis includes hundreds of Events within the event. This photo-intensive section includes images from the numerous bike shows and concerts.


The heart of Sturgis is Main Street. Another photo intensive section, these images highlight the best tattoos, the sexiest bar tenders and the energy that makes Main Street a must-see.


What makes Sturgis the ideal place for a biker bash is the Riding - the two lane highways that twist and turn through the Black Hills and across the rolling prairie. Maps, photos and first-person stories, give both old and new riders someplace to go.


Having fun while staying out of trouble is easier with a Sturgis Survival Guide. This section includes tips on everything from riding in a pack to a list of emergency phone numbers.