Success Through Diversity
Why the Most Inclusive Companies Will Win
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- $12.99
Publisher Description
Explores how investing in a racially and ethnically diverse workforce will help make contemporary businesses more dynamic, powerful, and profitable
In our fast-changing demographic landscape, companies that proactively embrace diversity in all areas of their operations will be best poised to thrive. Renowned business leader and visionary Carol Fulp explores staffing trends in the US and provides a blueprint for what businesses must do to maintain their competitiveness and customer base, including hiring in new ways, aligning managers around diversity, providing new kinds of leadership development, and engaging employees to embrace differences. Using detailed case histories of corporate cultures such as the NFL, Eastern Bank, John Hancock, Hallmark Health, and PepsiCo, as well as her own experiences in the workplace and in advising companies on diversity practice, Fulp demonstrates how people of different races and ethnicities represent an essential asset to contemporary companies and organizations.
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Racially homogenous organizations aren't just bad for society they're terrible for the bottom line, argues Fulp, president and CEO of the Partnership, a search and leadership development organization, in this convincing and sorely needed work. It's long been understood that a diverse network is valuable for individual career advancement, but Fulp observes that it's also valuable for companies, citing a McKinsey study showing companies with the most diverse boards averaged returns on equity over 50% higher than companies with the least. She shares stories from her own career and highly publicized instances of companies getting it right or badly wrong in the former case, how Lyft won away some of Uber's clientele by publicly prioritizing minorities affected by the Trump administration's travel ban over its own profit. Focusing on change at the top, mainly board and leadership diversification, Fulp notes that consumer expectations have changed, with Americans increasingly interested in company ethics and values. Bolstered with clear steps and advice for companies seeking to be better global citizens ensuring, for example, that their ads don't show only white people Fulp's book gives businesspeople the tools they need to prepare for an ever more ethnically and racially diverse society.
