Summary of Geoffrey Moore’s Crossing the Chasm by Milkyway Media Summary of Geoffrey Moore’s Crossing the Chasm by Milkyway Media

Summary of Geoffrey Moore’s Crossing the Chasm by Milkyway Media

Milkyway Media
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Publisher Description

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Consumers (1991, 3rd edition published in 2014) by Geoffrey Moore is a guide for high-tech companies that wish to transition successfully from a small, technically minded customer base to a larger general market. Customers within a given market adopt new products at different points during their development.,,

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GENRE
Reference
RELEASED
2018
September 5
LANGUAGE
EN
English
LENGTH
12
Pages
PUBLISHER
Milkyway Media
SELLER
Milkyway Media
SIZE
417.7
KB

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