SUMMARY - The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.


*As you read this summary, you will learn about the hidden DNA of four of the world's largest companies: Amazon, Apple, Facebook and Google, known as the Four.


*You will also learn : that the Four had a combined market capitalization of $2.3 trillion in 2017; that Facebook has 1.2 billion users; that Google has 2 billion users; that Amazon's market capitalization in 2017 was greater than the combined market capitalization of twelve of the world's largest retailers; that Google is one of the most profitable companies in the world; that the first two mobile applications in the United States belong to the Facebook group.


*The Four, that is, Amazon, Apple, Facebook and Google, are the companies on the planet that have the greatest influence on today's modernity. Everyone knows these companies, or at least believes they do. And everyone is wrong. Because their hidden DNA is very different from the nice, "civic-minded" and a bit mawkish, a bit boy-scout image that these firms go to great lengths to dismiss from them. As is often the case, their true identity is based on an insatiable quest for power and domination, first economic, then cultural and social. All the facts are brought to light by Scott Galloway in "The Four". 


*Buy now the summary of this book for the modest price of a cup of coffee!