Teleoperator Clarity Nice visits the headquarters of Herbaline in Orange County, a herbal, diet and weight prevention company, known for its aggressive marketing methods. Seeing on a corporate chart that the president of the company, Lyle Matchett, has never been seen and is not shown anywhere in the annual report of the company, she decides to explore the company's premises afterhours, and stumbles upon an area inside the company building labeled emotician office. Emotician Coley Manglove finds Clarity in her office and reveals to her the secretive project that she has been told to carry out by the head of human studies at Herbaline: A scale of emotion that can be used to describe the personality of employees and to elicit sales from a customer, even those reticent to buy Herbaline products.
Clarity and her friend Lanai sign an agreement to work for Herbaline, with their duties undefined and their compensation contingent on dubious aspects of their performance. They board a plane for Cayman where the company has a sales training center, led by Herbaline motivational guru Coleman Cartmel. After looking at the poor sales performance of Clarity and Lanai, Manglove decides to send both of them to the Herbaline language facility in Palm Springs, where a company employee, Ambi Mivel, is being held against her will, because she shows signs of consistent company language refusal of the company's official sales language, 'Herbaspeak'.
At the facility, Clarity gets into the 'antisale' area, the room where Mivel is being held against her will. Clarity realizes that Cartmel is manipulating the emotions of Herbaline employees, using an emotion scale that measures human emotions, assigning a subjective 'emotional tendency' number to each employee based on personality, which is used to promote or criticise the worker. The emotion scale links to a brain wave technology device known as the inducer, to prevent or cut off from employee thinking, any emotion that has to do with negative emotions, like impatience, hostility, animosity or open, overt disagreement with company sales policy. Signing off on a relational agreement with Cartmel, Clarity leaves the facility with the recluse, going to a relational board house in Nevada, 'Honey Ranch', belonging to Herbaline, in order to denounce the illegal policies of Herbaline, leave the place, and find their human blueprint, measured by the emotion scale, and shared with a shady group pulling the strings of Herbaline, known as the Privilege club.