Sustainable Cultural Tourism
Small-Scale Solutions
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- $15.99
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- $15.99
Publisher Description
Cultural tourism of the future will foster authenticity and learning experiences through small-scale, linked enterprise networks. This practical text guides planning and development efforts—addressing regional linkages, the tourism plan, visitor surveys, marketing, cultural centers and museums, job creation, enterprise development, and evaluation of sustainability. A new paradigm for a cultural value-based approach to tourism is discussed with examples throughout the book.