The A to Z of Branding The A to Z of Branding

The A to Z of Branding

Louise Kennedy

Description de l’éditeur

HAVE YOU EVER BEEN ASKED WHAT A BRAND IS?


When you thought about an answer did the word ‘logo’ spring to mind?


Brands are really quite complex beasts, much more than a logo. 


So, what does branding really mean? 


The A to Z of Branding is the no nonsense guide to the branding process. We’re here to cut through the clutter, demystify the myths and help you to understand the complex world of branding – one word at a time.

GENRE
Affaires et finances
SORTIE
2012
3 octobre
LANGUE
EN
Anglais
LONGUEUR
28
Pages
ÉDITEUR
Louise Kennedy
VENDEUR
Louise Kennedy
TAILLE
9,3
 Mo

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