• $9.99

Publisher Description

This definitive text at several leading Universities and Colleges is journalism in reverse. It demystifies public affairs, starting with examining your news value and working through media lists, press releases, news conferences and keeping reporters coming back for more.


It uses the proven SOCKO system for message generation, and takes you through the media venues you may encounter (including when things go wrong):


* sit downs


* stand ups


* scrums


* double-enders


* talk shows


Diagrams help you through setting up a media work centre, public affairs room and keeping on top of breaking news. Pictures from inside the major networks and a glossary of media terms get to the details of media skills.

GENRE
Business & Personal Finance
RELEASED
2014
November 7
LANGUAGE
EN
English
LENGTH
176
Pages
PUBLISHER
Sextant Publishing
SELLER
Archieboy Holdings, LLC
SIZE
5.9
MB

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