The Brain-Friendly Workplace
Why Talented People Quit and How to Get Them to Stay
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- $33.99
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- $33.99
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WALL STREET JOURNAL BESTSELLER
A smart, science-based approach to retaining your talent and making the world of work a better place.
Today’s work isn’t working. Stress and burnout are driving talented professionals out of the workforce while the corporate standard of extreme hours, sleep deprivation, and nonstop travel proves unsustainable. But innovative leaders are using this once-in-a-century opportunity to create a future of work that’s better for everyone.
The workplace of tomorrow is a hybrid ecosystem that thrives on flexibility and diversity of thought, enabling all employees to reach peak performance. Every person’s brain is different and by taking an inclusive view towards neurosignature diversity, organizations can get a competitive advantage.
In The Brain-Friendly Workplace, Friederike Fabritius offers a science-based and field-tested blueprint for tomorrow’s workplace. Leaders capable of enacting change or individuals searching for ways to work smarter will discover that even small and inexpensive changes can lead to advantages like better employee performance, higher job satisfaction, and stronger talent retention. If you have been longing for a better way of working where you and your people are both happy and productive, The Brain-Friendly Workplace can make that vision a reality.
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Businesses are facing a "once-in-a-century opportunity... to create a better future," writes neuroscientist Fabritius (The Leading Brain) in this impassioned call for change in the workplace. In order to help employees "reach peak performance and experience greater joy and well-being" and aid management in reversing the "mass exodus of expensively trained and educated professionals," Fabritius lays out a plan to help readers identify their "neurosignature" (the mix of dopamine, serotonin, testosterone, and estrogen that "shapes one's personality") based on their habits and create an optimal work environment for each type. High-dopamine people should be given "creative freedom and autonomy," for example, while those high in serotonin make great managers. Fabritius shares anecdotes about companies that have made changes in the way they do business and are enjoying the benefits—one saw increased productivity after reducing workdays to five hours—and inspiring interviews with "thought leaders," such as Jeff Furman, former lead counsel at Ben & Jerry's, and Arianna Huffington, the CEO of Thrive Global. The "Brain Boost" sections that round out each chapter include advice on staying happy and healthy (taking cold showers and getting outside can help with energy and focus). Business leaders should make room on their desks for this guide.
