The Core Shipper Concept: A Proactive Strategy for Motor Freight Carriers. The Core Shipper Concept: A Proactive Strategy for Motor Freight Carriers.

The Core Shipper Concept: A Proactive Strategy for Motor Freight Carriers‪.‬

Transportation Journal 2005, Spring, 44, 2

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Publisher Description

Abstract Motor freight providers today are faced with an increasingly restrictive and demanding operating environment. In an effort to improve safety on the highway, hours-of-service rules have been changed. Security issues also play a role and global trade has become the norm. Shippers' goals of creating the integrated, time-based supply chain using lean inventory strategies necessary for their competitive survival place even greater demands on transportation providers. Yesterday's admonition to better understand shipper concerns and to respond to them is no longer adequate to ensure carrier success. Instead of simply reacting to shipper concerns, carriers must take a proactive approach to determining which shippers they should serve. This approach would enhance the ability of motor carriers to meet their own financial and strategic objectives as they provide shipper-specified services that are intended to enhance the shippers' product-service offerings to their customers. In contrast to focusing on market segments based on shipper similarities, adopting a core shipper strategy requires carriers to take a proactive approach to shipper selection by focusing on the carriers' competencies, resources, and strategic objectives.

GENRE
Business & Personal Finance
RELEASED
2005
March 22
LANGUAGE
EN
English
LENGTH
44
Pages
PUBLISHER
American Society of Transportation and Logistics, Inc.
SELLER
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
SIZE
312.6
KB

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