An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.
Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.
The E-Myth Revisited will help you grow your business in a productive, assured way.
Customer ReviewsSee All
Tons of usefull insights for entrepreneurs!
A Great read. Well organized thoughts and plans. A great start when you know what you want to do but don't know where to start.
This is the book entrepreneurs need.
If you are an entrepreneur and don't devour this content, you simply aren't taking this seriously.
As a business owner, everything I am doing right is in this book, and everything I am doing wrong is as well.
Those with "jobs" wont get it. This speaks to a specific audience.
Good luck working with the three people within you and hopefully this book helps you manage your inner team