The Future Normal

This is a handbook for visionaries.

Making outlandish predictions about the future is easy.
Predicting the future normal is far harder.

For the past decade, Rohit Bhargava and Henry Coutinho-Mason
have been on the front lines of exploring the global forces shaping our future
normal through their work independently leading two of the most successful
trend consultancies in the world: TrendWatching and the Non-Obvious Company.

From donning full body haptic suits to sampling cultivated
meat, their work has taken them into cutting-edge labs, private testing
facilities, and invite-only showcases across the world. Now for the first time,
they are teaming up to share a uniquely eye-opening vision of the future unlike
any other.

Across thirty fast-moving chapters, The Future Normal
spotlights dozens of ideas and instigators who are changing the world. From
biophilic skyscrapers to generative AI, these stories offer an optimistic yet
deeply human view of the next decade. Along the way, we also tackle some of the
biggest ethical and societal questions raised by all this progress.

In this book, you’ll read about the ideas and instigators
that are bringing about new ways to satisfy our fundamental needs and wants,
changing not just their industries but also transforming our wider culture and
society.

These are the stories of the future normal, and they are
coming sooner than you think. For anyone looking to get ready, this book will
empower you to seize the opportunities that lie ahead in this crucial decade.