The Lasting Word
How Leaders Build Authority That Endures Beyond the Moment
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- $19.99
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- $19.99
Publisher Description
The Lasting Word is not a book about communication skills.
It is a book about what survives when communication no longer helps.
At senior levels, authority does not fail because leaders speak poorly.
It fails because what was decided cannot survive distance, time, and absence.
This book examines what remains when presence is removed.
When reinforcement stops.
When explanation no longer travels.
When judgement must hold without the person who issued it.
Kevin Abdulrahman shows why most authority dissolves quietly rather than collapsing loudly.
Why repetition weakens judgement instead of strengthening it.
Why explanation accelerates erosion at scale.
And why systems do not preserve intent, clarity, or agreement.
They preserve consequence.
This is the fifth book in The Executive Communication Authority Series.
It completes the transition from presence to permanence.
Earlier books address consequence, presence, erosion, and pressure.
This book addresses what endures.
It examines:
• Authority after the room
• Judgement after memory fades
• Constraint after explanation disappears
• What systems repeat when no one is watching
• What leaders leave behind when they are no longer required
This book is written for CEOs, board members, founders, senior executives, ministers, and institutional leaders operating at scale.
It offers no techniques.
No reassurance.
No recovery language.
It documents the final condition of authority.
If behaviour continues unchanged without the leader, authority existed.
If behaviour reshapes, authority was conditional.
What continues without explanation, reinforcement, or supervision is the only authority that ever was.