The Londoner (A)
9B05A007
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- $3.99
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- $3.99
Publisher Description
A city politician and the former editor of the city's daily newspaper assess the potential for a weekly, controlled circulation newspaper to succeed in the city's $50 million market. They know that the incumbent paper will react strongly to drive out new competitors as it has over many years. The challenge for them is to put together a strategy and a team to enter the market. They will be starting with a mere $250,000 in capital so this operation will have to generate cash very quickly. A second case, The Londoner (B) describes a decision to be made regarding a new service (product 9B05A008).
GENRE
Business & Personal Finance
RELEASED
2005
April 11
LANGUAGE
EN
English
LENGTH
20
Pages
PUBLISHER
Richard Ivey School of Business Foundation
SELLER
Ivey Business School Foundation
SIZE
2
MB
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