The Magic Ingredient for event success

What makes a successful event? It is more than coming in on budget, more than hitting the target number of guests attending.

Entertainment can be seen as the easy option for relationship building, and it often is.  But it is also frequently a wasted opportunity, with the wrong guests being targeted, resulting in the wrong profile of guests attending.  No clear objectives or follow up plans being put in place prior to the event, increases the likelihood of a disappointing outcome.

No matter the size of the event you are holding, be it dinner for 300 or a breakfast seminar for 20, the planning process remains the same.  This document will take you, step by step, through the phases to planning a successful event, with hints and tips along the way to suggest what you should do, what you should avoid and questions to ask yourself.