The Mission Myth

The nonprofit sector is an outstanding, fulfilling . . . tricky, messy place. 


Deirdre Maloney knows it because she ran a nonprofit for seven years.  She made lots of mistakes - and learned from each one.  Which helped her realize there's hope - not just to do good.  But to do good . . . well.  Which is why she wrote The Mission Myth.


The Mission Myth describes the belief that nonprofits should put everything they have - their focus, their time, their money - into their missions to be successful. Wrong.  


The truth? It is only when they integrate the four Ms - Management, Money, Marketing and Measurement - into their business that they achieve optimal results.


The book is divided up into four "M" sections and includes a number of stories, anecdotes and practical tips to help nonprofits achieve excellence and their leaders achieve a better night sleep.  It is for current nonprofit leaders - and those who want to be one someday.  It's also for anyone who wants to advance the sector, including board members, volunteers, foundations and donors.


Offering validation, camaraderie, laughter and hope, The Mission Myth will help you do good . . . well.