The New NDP
Moderation, Modernization, and Political Marketing
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- $39.99
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- $39.99
Publisher Description
The New NDP is the definitive account of the evolution of the New Democratic Party’s political marketing strategy in the early twenty-first century. In 2011, the federal NDP achieved its greatest electoral success – becoming the official opposition. The moderation of its ideology and modernization of its campaign structures brought the party closer than ever to governing. But by 2015, it had fallen back to the third-party spot. Were moderation and modernization the right choices after all? This incisive book provides lessons for progressive parties on how to win elections in the age of the internet, big data, and social media.
GENRE
Politics & Current Events
RELEASED
2019
May 15
LANGUAGE
EN
English
LENGTH
408
Pages
PUBLISHER
UBC Press
SELLER
eBOUND Canada
SIZE
9.2
MB
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