THE NIKE ERA

Part of an icon's power comes from its indivisibility. The swoosh cannot be further deconstructed into its component parts. Just as golden arches mean McDonald's, and the little red tab means Levi's, the swoosh is Nike. The product is its icon, inseparably and without exception. To buy a pair of Nike shoes is to buy the Nike swoosh. Douglas Rushkoff


We make decisions every day about what we're going to eat. And some people want to buy Nike shoes - two pairs, and other people want to eat Bronx grapes and nourish themselves. I pay a little extra, but this is what I want to do. Alice Waters


Any style that Nike makes in all black, shoe, sweatshirt, onesie, doesn't matter, I pretty much need to have. Alexander Wang


Nike doesn't want to make products for everyone - they want to make products for champions. Simon Sinek


We don't tell a 17-year-old kid that Nike sucks, because the fact of the matter is, Nike doesn't suck. They're actually very good at what they do. Kevin Plank