The PlayBook

The Playbook – Volume 1: FACTOR Canada Made Simple

Navigating the Canadian music industry’s grant systems can feel overwhelming, especially for emerging artists and entrepreneurs who may not know where to begin. The Playbook was created to simplify the process, breaking down every step in a way that is clear, accessible, and empowering.

Drawing on over 15 years of experience and millions of dollars successfully secured in funding, Joseph Henry (Canadian artist and entrepreneur) shares the insights, strategies, and lessons he has learned while helping over 75 artists obtain financial support for their careers. This first volume focuses on FACTOR Canada, offering a detailed, easy-to-follow guide that transforms a complicated system into practical steps anyone can apply.

Whether you are an artist applying for your very first grant or an industry professional looking to refine your approach, The Playbook provides you with the tools to unlock new opportunities, sustain your career, and level up as a creative. More than just a manual, it’s a resource designed to help you build confidence, save time, and access the support you need to grow in today’s music industry.