The urge to question is natural for small children—just ask any parent. But few of us are aware that it is also one of the most vital tools for success. In The Power of Why, Amanda Lang shows how curiosity and the ability to ask the right questions fuels innovation and can drive change not just in business but also in our personal lives.
Weaving together the latest research with in-depth profiles of innovators from around the world, Lang explores how to harness and develop the power of curiosity. She reveals how a major retailer set out to discover what really makes men happy—and was stunned by the results. She finds out why, at one particular hospital, nurses think it’s better if they don’t wash their hands. She learns why the most common methods of brainstorming don’t actually work and discovers a new soccer ball that could change the world.
A book that challenges conventional wisdom and offers practical, inspiring advice, The Power of Why shows how it’s possible to reignite your innate curiosity and overcome long-standing barriers—leaving you more creative, productive and fulfilled in your job and happier in your relationships.
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After reading Clayton Christensen and Tom Peters on the topic of innovation I found few new insights in this book. Delving deeper into some of her stories and having fewer of them would have been better.
The Power Of Why
I can only wish that I had a book like this to read when I was twenty! Life has turned out ok as I'm now retired and enjoying the fruits of years of hard work and making mistakes! I will try and get all four of my kids to read this book and perhaps the path will be a little easier for them! Thanks for writing a unique book! Jack Cuppen Calgary Alberta.
"The Power of Why" is phenomenal
Amanda Lang has shared her talent, opinions and wealth of journalistic experience by offering thought provoking insight into the complexities about life and the world of business and through this book has found a meaningful way to inspire each and every one of us. She is a gifted author that intrigues readers by using real life examples and thoughtfully presents them in a manner that one can easily relate these stories and apply the nuggets of wisdom in our own daily lives. An awesome read! Once I started reading it I couldn't put it down.