The Product Manager's Field Guide
Practical Tools, Exercises, and Resources for Improved Product Management
-
- $30.99
-
- $30.99
Publisher Description
The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts.
GENRE
Business & Personal Finance
RELEASED
2003
February 12
LANGUAGE
EN
English
LENGTH
228
Pages
PUBLISHER
McGraw Hill LLC
SELLER
McGraw-Hill Global Education Holdings, LLC
SIZE
5.9
MB
Product Marketing for Technology Companies
2012
How to Develop a Strategic Marketing Plan
2017
The Product Manager's Desk Reference
2008
Product Management For Dummies
2017
Marketing Plans
2016
The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans
2013