The Role of It Management Resources in the Development of Small Entrepreneurial Firm Customer Relationship Capabilities (Manuscripts)
Academy of Entrepreneurship Journal 2006, Jan, 12, 1
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- $5.99
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- $5.99
Publisher Description
ABSTRACT Minimal knowledge exists in regard to how IT is integrated into small entrepreneurial ventures to increase their customer focus. This article maintains that the IT resource management activities implemented by small firms influenced their abilities to build customer relationships. The importance of developing a customer-focused IT platform is a basic assumption in this study. As such, the IT maturity was examined in small, entrepreneurial firms in order to assess their abilities to retain, respond, and satisfy customers.
GENRE
Business & Personal Finance
RELEASED
2006
January 1
LANGUAGE
EN
English
LENGTH
22
Pages
PUBLISHER
The DreamCatchers Group, LLC
SELLER
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
SIZE
302.8
KB
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