The Secrets of Big Business Innovation

Great companies thrive on innovation, but the day-to-day operations of corporate giants are designed to optimise the core business, drive efficiency and avoid risk. Yet these goals are the very opposite of the focus of innovation!


In every big business, there are corporate entrepreneurs tasked with delivering innovation projects within this context. How can they overcome the challenges and drive successful innovation in their organisation?


In this insider’s guide, Dan Taylor has unique first-hand access to some of the world’s most experienced and successful corporate entrepreneurs – from companies including Amazon, Barclays, British Airways, MasterCard, Philips, Procter & Gamble, Shell, Sky News, Tesco and Virgin. In more than 100 case study examples, these experts reveal the secrets that are the difference between success and failure in big business innovation.


The expert accounts are presented within a framework that follows the lifecycle of an innovation project – establishing an innovation programme, delivering innovation projects and finally sustaining innovation into the future. Throughout, the focus is on key insights that will help innovators to avoid the obstacles and pitfalls that often occur in innovation projects.


Important areas covered include:


-- Purpose and goals

-- Governance and leadership

-- People, skills and culture

-- Opportunity identification and selection

-- Idea evolution and development

-- Achieving scale

-- Portfolio management


This go-to guide is essential reading for anyone who wants to learn from the world’s best and become a successful corporate innovator!