The Skinny on Networking

"It's not what you know, it's who you know." There's a lot of truth to it. You need to work hard at your "what you know". Your value in the business world depends on what you can do for people. You must have a skill, information or expertise that others will consume – that they will pay for. But having that expertise is not enough to maximize your potential. You need a network to help you distribute your skills.

The Skinny on Networking: Maximizing the Power of Numbers is about creating and maintaining your network. Illustrated, narrative and easily read in 1 hour, this book condenses the thinking of experts, authors and celebrities alike and presents them in an entertaining and engaging format. Learn how to: maximize your reach on the internet; get to the people you need; create networking gravity; employ the principle of weak ties; think like a boomerang; expand your social capital; build a reciprocity field; utilize connectors; move beyond your comfort zone; cold call; leverage initial meeting