The Tipping Point
How Little Things Can Make a Big Difference
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4.2 • 126 Ratings
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- $3.99
Publisher Description
From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis
APPLE BOOKS REVIEW
Do trends really spread the same way that viral outbreaks do? According to Malcolm Gladwell, the similarities can be startling. In his landmark debut, the New Yorker writer identifies what causes people, things, and ideas to seemingly explode out of nowhere. Using examples like Paul Revere’s ride and the kids’ show Blue’s Clues, Gladwell explains how and why some ideas catch on while others fizzle. Gladwell puts these heady concepts across in a clear, readable style that makes them easy to digest and remarkably memorable. Though The Tipping Point was published in 2000, Gladwell’s ideas can help explain everything from the popularity of avocado toast to the worldwide rise of right-wing populism.
Customer Reviews
A definite read
Do you want to realize what has been missing in business? This is a must read.
Captivating
This book attacked uncomfortable topics and gave me more of an understanding of how immunity can be harmful, why epidemics gain momentum, and how the simplest of changes can have the biggest impact on some cultures.
Must Read
Excellent book, really puts things in perspective in a very intuitive, and simple way. It paints the concept of connectors, mavens, and salesmen in a real life brush that everyone can relate to. It changed my perspective, oh and I can say with confidence that the rule of 150 works, and it works well.