The Truth About Email Marketing

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

Everything you must know to utilize email marketing in your corporation or small business!

The truth about recession-proofing your business with email marketing

The truth about measuring results and improving promotional and newsletter campaigns

The truth about email marketing versus spam

This book reveals 49 proven email marketing best practices

and bite-size, easy-to-use techniques that get results

Email marketing is one of the most incredibly powerful yet misunderstood marketing channels of the business world. While many companies practice email marketing, few get it right. Industry expert, Simms Jenkins, provides a set of best practices to help you assess and refine your strategy and tactics. Your organization can gain much from new and proven approaches to email marketing: strengthen customer relationships, create loyalty, and build trust and awareness. The result is increased responses in sales, leads, registrations, and more.