Cut the jargon. Build purpose. Get real. People today are inundated with non-stop content, broken promises, endless product extensions—and pressure from articles titled, “The 7 Things That Successful People Do Every Day.” They don’t know where to look or who to trust. So how do you win their time, and their confidence? From renowned advertising creative director Ron Tite comes a powerful approach to cutting through the noise—three words: Think. Do. Say. Ditch the jargon, and start making good things happen for you and your organization.