“Three Steps to Yes shows you how to sell your ideas or yourself . . . a clear guide for instilling trust and respect.” —BookPage
Everybody has to sell something sometimes. Whether you’re a manager or an employee, getting your message across requires selling yourself and your ideas in a way that guarantees a positive response, even from the most stubborn listener. Three Steps to Yes teaches you how to get your way without becoming a high-pressure salesman, without compromising your principles, and without hurting your personal relationships. Gene Bedell demonstrates the difference between having just good ideas and having your good ideas put into action. His three-step plan shows you how to:
* Fulfill your personal needs as well as others’
* Be credible and trustworthy
* Communicate persuasively
Three Steps to Yes isn’t a book of selling tricks. It’s a model for persuading your coworkers or your customers to do what you need them to do. Gene Bedell gives you a simple, ethical, and effective approach to getting your way and achieving your potential. You’ll learn to win people’s hearts as well as their minds.
Full of helpful hints, invaluable tactics, and illuminating anecdotes, Three Steps to Yes is required reading for everyone from managers to mothers, bankers to business execs, and, yes, even salespeople.
Whether parents are talking with their children or managers are trying to get employees to work harder, how we convey our message is crucial. According to Bedell, a sales consultant and trainer, "Persuasion is the difference between having potential and achieving your potential." He believes that once people understand three key principles--fulfill personal needs, be credible and communicate persuasively--they will painlessly master the art of getting what they want. Aimed at a general audience of "poet" persuaders who aren't sales professionals, Bedell's guide offers a variety of examples from both home and work life. For instance, he tells of two co-executives who joined a company at the same time, one of whom was so difficult to deal with that everyone ended up working through the second individual until the easy-to-deal with man was promoted while the other was fired. Similarly, at home, kids don't want to deal with a confrontational parent who finds fault with everything. Bedell urges people to "Be easy-to--easy-to-buy, easy-to-deal-with, easy-to-do-business with and easy-to-live with." His advice should help readers handle their personal and professional interactions more effectively, while Bedell's comforting tone will reassure them. Still, this breezy volume will only help readers who are ready to consciously take the time to consider all their interactions ahead of time, something that may be difficult in today's fast-paced world.