Transfer Error

Described as the Dave Barry of dot-com, marketing/media mercenary Chris Clark casts a jaundiced eye on the frolics and foibles of the self-styled New Economy in Transfer Error!, a compilation of his essays and columns first published in Adweek Magazine´s Technology Marketing between 1997 and 2001.

From the Razor-infested hallways of Microsofts Redmond campus to the blue-blazer bunkers of IBMs Armonk headquarters, from Silicon Alley to Ally McBeal, from the meltdown of Netscape to the rapture of Napster, Clark escorts his readers on a highly-caffeinated romp through the very recent past in a style thats equal parts savvy, smart and silly.

Transfer Error! is the ideal business book for anyone who thinks Sun Microsystems CEO Scott McNealy should be cast as Cartman in the live-action version of South Park, or wishes Hunter S. Thompson had written Burn Rate.