Trojan Technologies Inc.: Organizational Structuring for Growth and Customer Service

A group of Trojan Technologies Inc. employees grappled with the issue of how to structure the business to effectively interact with their customers and manage the company's dramatic growth. The London, Ontario manufacturer of ultraviolet water disinfecting systems believed that strong customer service was key to its recent and projected growth, and had come to the realization that changes would have to be made to continue to achieve both simultaneously. The group hoped to develop a structure to address these issues. The executive vice-president was to lead the development and implementation of the new structure. The transition to the new structure was to coincide with the new fiscal year.