• $52.99

Publisher Description

In this book, Adrian Holliday provides a practical framework to help students analyse intercultural communication. Underpinned by a new grammar of culture developed by Holliday, this book will incorporate examples and activities to enable students and professionals to investigate culture on very new, entirely non-essentialist lines. This book will address key issues in intercultural communication including:


the positive contribution of people from diverse cultural backgrounds

the politics of Self and Other which promote negative stereotyping

the basis for a bottom-up approach to globalization in which Periphery cultural realities can gain voice and ownership


Written by a key researcher in the field, this book presents cutting edge research and a framework for analysis which will make it essential reading for upper undergraduate and postgraduate students studying intercultural communication and professionals in the field.

GENRE
Professional & Technical
RELEASED
2013
June 26
LANGUAGE
EN
English
LENGTH
208
Pages
PUBLISHER
Taylor and Francis
SELLER
Taylor & Francis Group
SIZE
2.5
MB

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