Unseen

UNSEEN: Why Donors Walk Away and How Human Centered Philanthropy Brings Them Back

What if donors do not leave because they lose interest, but because they no longer feel seen?

In UNSEEN, former financial services executive turned nonprofit fundraiser Max Taylor shares a raw, honest, and deeply human story about what truly builds generosity and what quietly breaks it. Through real donor encounters, hospital foundation experiences, missed stewardship moments, and emotional reconnections, this book reveals why organizations lose trust and how they can rebuild it, one relationship at a time.

Whether you are a nonprofit CEO, board member, fundraiser, volunteer, or community donor, UNSEEN gives you language, practical tools, and emotional clarity that can change the way you raise money and the way you lead.

Inside, you will discover:

•Why donors stop giving, and what they often never say aloud
•How silos, leadership culture, and CRM gaps quietly erode trust
•Practical frameworks to rebuild donor loyalty, including stewardship pathways, quarterly relationship roadmaps, and the four pillars of operational excellence
•Emotional, true-to-life stories that show philanthropy at its most painful and its most beautiful

This book is more than a fundraising guide. It is a call to return to what philanthropy truly is: people caring for people.

If you want to keep donors, deepen relationships, and build a mission that lasts, begin with making people feel seen.

Perfect for nonprofit executives, hospital foundations, charities, board members, faith-based organizations, and anyone who believes generosity can change lives.