A “provocative [and] compelling” look at how we can achieve both economic growth and environmental sustainability (The Columbus Dispatch).
A venture capitalist, entrepreneur, and engineer, Tom Rand looks to contemporary psychology, economics, business, and finance to explain our difficulty in confronting one of the most fundamental problems of our time. Rand’s account doesn’t just point fingers at the bad guys, but goes deeper—to our motivations, institutional lethargy, and deeply buried assumptions about market economics.
Waking the Frog reveals that our ingenuity, technology, capital, and policy can work together to turn down the heat—and at the same time enable the largest economic opportunity of the twenty-first century.
“There are a plethora of books on climate disruption. Read this one. Waking the Frog has breadth, science, practice, enterprise, and vision.” —Paul Hawken, author of Blessed Unrest