What's So Funny?
A Historical and Analytical Perspective on the Use of Humor in Advertising
-
- $12.99
-
- $12.99
Publisher Description
Now is the perfect time to add more humor to your life. Not only will you gain historical perspective about the use of humor in advertising, you will find yourself gleefully chuckling as you wander through the pages of "What's so Funny? ". This book could serve as a useful addition to college advertising, graphic design and marketing programs. Is humor an effective advertising tool Find out.