Who Is the Real Hog‪?‬

Bob Michel has been in the motorcycle industry
for 29 years. Fourteen years with Harley-Davidson.
He spent nine years as partner and vice president
of Milwaukee Harley-Davidson . Bob became sole
owner of that dealership in July of 2003. As owner,
he oversaw all the day-to-day operations, as he had
since becoming involved with the dealership in
1996. Under his direction, dealership sales nearly
tripled. He helped Harley-Davidson with almost
all of their programs for their retail dealer network.
His last position at Harley-Davidson was manager
of dealer facilities planning. Prior to that Bob was
manager of worldwide retail services. Earlier on, he
held a variety of sales positions including, district
sales manager for Maryland, Virginia, Washington,
DC and part of North Carolina. He was part of the sales team that helped lead
to the resurgence of Harley-Davidson. Bob has been treasurer of both local
and state motorcycle associations. He is also co-author of the Executive Sales
Academy Manual. He is a true motorcycle enthusiast who started riding when
he was 12 years old and has owned over 20 motorcycles. This story is about his
experience as an enthusiast, an employee of Harley-Davidson and owner of a
franchised dealership for Harley-Davidson.