• $19.99

Publisher Description

Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country’s best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canada’s leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada’s global success and the perils of continued complacency.

A lively and authoritative compendium of never-before-heard tales of Canadian companies abroad, Why Mexicans Don’t Drink Molson is also a hands-on guide for innovative competitiveness, helping readers to identify the nation’s previously underestimated assets and abilities.

GENRE
Business & Personal Finance
RELEASED
2009
July 1
LANGUAGE
EN
English
LENGTH
336
Pages
PUBLISHER
Douglas and McIntyre (2013) Ltd.
SELLER
Perseus Books, LLC
SIZE
912.3
KB