You Know More Than You Think

The things you know how to do may have become so familiar that you no longer recognize their value. Someone else may be struggling with the very task you have learned to handle.

You Know More Than You Think helps you explore that possibility and develop a small business around work you can do well. Bill Riggs draws on a background in practical trades, business ownership, and professional education to guide you from overlooked experience to a defined service, a suitable customer, and a manageable beginning.

Learn how to evaluate an idea, understand the full cost of your work, test a price, explain your offer, and keep customer expectations clear. Consider the schedule and financial contribution you need, then use actual results to decide what to improve or continue.

Five appendices provide working tools for identifying skills, evaluating opportunities, pricing services, planning the first thirty days, and preparing a business plan. A completed example and matching blank template help you bring the decisions together.

Your next opportunity may begin with a closer look at what you already know.

Short catalog description

Your experience may contain the beginning of a small business. In You Know More Than You Think, Bill Riggs helps readers identify useful abilities developed through work and everyday responsibilities, connect them with customer needs, and examine a service they can provide responsibly. Twenty-four chapters cover choosing an idea, defining an offer, calculating costs, testing prices, finding customers, delivering dependable work, and responding to setbacks. Five practical appendices include worksheets, a first thirty days action plan, and a sample business plan with a matching fill-in template. Written for aspiring entrepreneurs, career changers, and people seeking supplemental income or purposeful work after retirement, this book offers a manageable way to explore what comes next.