"You're a What?" (Face to Face)
Insurance Advocate 2010, March 8
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Publisher Description
This entire name calling rampage about "Nimbys and the importance of Internet Marketing that I have been on a tirade about during the few past columns has reminded me of another story regarding strange names in the insurance industry. Way back in March of 1992 (I can't believe that it is 18 years ago!), I converted over from being employed as a full time insurance broker, to a provider of technology systems to those who are in the business of selling insurance and attended my first insurance trade show as a vendor. It was the Westchester "E" Day Conference, (which I might add is coming up soon and I will be talking about in this column) which is held annually in Tarrytown, NY. Not knowing many people on this side of the industry, I was pleased to see that the others who were also setting up their trade show display booths at the convention were extremely sociable and graciously offered to assist me with the huge display booth that I was arduously attempting to construct for the first time on site.