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Beschreibung des Verlags
Digital or Death is the first book on the world of digital strategy that won't bore you to sleep. It takes an entertaining, highly informative real world approach with enough information and energy to get you inspired to innovate. Dominic Mazzone is part digital guru, part comedian, part entrepreneurial titan. He has the uncanny ability to get you thinking in a way you never have before, while creating the motivation you'll need to succeed. If there was a book that could actually increase your drive and expand the creative part of your brain, this is the one.
Here's how Digital or Death will change the way you think:
What is Digital Transformation? How to avoid being part of the Digital Die-Off The Four Pillars of Digital Transformation How to make Wonder Theory work for you How to smash your industry through Revolution Delivery Why every business needs Dynamic Interaction Make the Strawberry Model and the Christmas Effect part of your business