Fresh Air, Doctor Mel Levine and Mary Wells Lawrence

Doctor Mel Levine and advertising great Mary Wells Lawrence on this edition of Fresh Air. The founder of the All Kinds of Minds Institute and the Director of the Center for Development and Learning has just written a book called A Mind at a Time: America's Top Learning Expert Shows How Every Child Can Succeed. Levine is a professor of Pediatrics at the University of North Carolina Medical School. Mary Wells Lawrence's career spans the 1960s to the 1980s, and she created many memorable campaigns. She is responsible for the Alka-Selzer "Plop Plop Fizz Fizz," and the slogan, "I Love New York." Here new book is called "A Big Life (in Advertising)". She is a member of the Advertising Hall of Fame and the Copywriters Hall of Fame. (Broadcast Date: May 20, 2002)