The Business of Design The Business of Design

The Business of Design

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Beschreibung des Verlags

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.

GENRE
Sachbücher
ERZÄHLER:IN
CM
Christine Marshall
SPRACHE
EN
Englisch
DAUER
05:38
Std. Min.
ERSCHIENEN
2021
15. Juni
VERLAG
Princeton Architectural Press
GRÖSSE
276.9
 MB