Fred Reichheld

Winning on Purpose

HBR's 10 Must Reads 2023

HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)

La promesse gagnante

Winning on Purpose : The Unbeatable Strategy of Loving Customers

The Ultimate Question 2.0 : How Net Promoter Companies Thrive in a Customer-Driven World

HBR's 10 Must Reads on Strategic Marketing (HBR's 10 Must Reads)

HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)

The Ultimate Question (Abridged)