Market Segmentation Analysis
Sara Dolnicar, Bettina Grün & Friedrich Leisch
Software Product Management
Timo Wagenblatt
Sales Excellence
Christian Homburg, Heiko Schäfer & Janna Schneider
Responsible Procurement
Stefan Aichbauer, Martina Buchhauser, Agnes Erben, Sven Steinert, Detlef Tietze & Emilia Wiking
The Corporate Newsroom
Christoph Moss
New Corporate Governance
Martin Hilb
Project Management Handbook
Jürg Kuster, Christian Bachmann, Mike Hubmann, Robert Lippmann & Patrick Schneider
Supply Chain Risk Management
Marc Helmold, Ayse Kucuk Yilmaz, Tracy Dathe & Triant G. Flouris
B2B Marketing
Uwe G. Seebacher
The Two Sides of the Business Family
Arist von Schlippe, Tom A. Rüsen & Torsten Groth